Latest posts
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How Data Analytics Supports African Startups
How Data Analytics Supports African Startups Africa’s startup scene is buzzing—from fintech and logistics to health and climate tech. But the ventures that scale fastest tend to share one habit: they measure, learn, and iterate with data. Here’s a practical look at how data analytics is helping founders across the continent win customers, reduce costs,…
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Why Nigerian Startups Need Data-Driven Decision Making
🌍 Why Nigerian Startups Need Data-Driven Decision Making In today’s fast-moving business world, guessing is no longer enough. Nigerian startups operate in one of Africa’s most exciting yet unpredictable markets — and to survive, they must rely on data, not just intuition. Data-driven decision making simply means using facts, numbers, and real evidence to guide…