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Why Nigerian Startups Need Data-Driven Decision Making
Why Nigerian Startups Need Data-Driven Decision Making Nigeria’s startup scene moves fast: shifting exchange rates, changing regulations, and customers who jump between USSD, POS, and super-apps. In this environment, guessing is expensive. Data-driven decision making turns messy signals—from transactions and churn to ad clicks and logistics scans—into clear next steps that protect runway and accelerate…